FORTERA
On a Mission to Heal the Planet
BRAND
IMAGEARY
Fortera has invented a way to manufacture low-carbon cement that is commercialization-ready and able to economically scale globally.
MY ROLE
Creative Director
Photographer
TIMELINE
3 Months
KEY GOAL
Capture the visual storytelling elements to support the official brand launch campaign
Intentional Storytelling
It was important to me and the stakeholders to celebrate the great minds that have launched this revolutionary product. I chose to design this shoot to highlight the people behind the product, making creative choices to support their media kit needs.
CREATIVE EXPLORATION
As the Creative Director and Photographer for this project, my vision was to incorporate the human-side of science, the vision of the founders, and the celebration of hope for the future.
Fortera Homepage
