MOVE WITH ALLIE
A branding development & photo acquisition campaign
Move with Allie is a new online wellness platform dedicated to troubleshooting the body, restoring balance and feeling good.
Utilizing movement coaching and massage therapy, this online subscription resource is targeting individuals who are looking for an approach that emphasizes slowing down and tuning in, returning to the basics, teaching how to listen to the body, and getting clients back to doing the things they love in the most gentle way possible.
Tell a compelling story to UO's audience
It was important to consider the audience of Move with Allie would most likely be experiencing the classes in their own home. We wanted to emulate the warmth and ease of experiencing the classes in your own home with approachable visuals focusing on airy and open experiences.
Building a brand for a wellness coaching service that targets folks who work at home and value mind-body connection.
Working with a team of creatives I was able to produce all photography assets for the web launch in 2023.
We designed the shoot to emulate the approachable client experience that Move with Allie would deliver.