EVENT CAMPAIGN

A Creative Production From Ideation to Launch

THE OPPORTUNITY

A Mount Hermon sponsored co-ed retreat bringing mountain bike enthusiasts together for a weekend focused on wellness, connection, and mindfulness in the Santa Cruz mountains.

MY ROLE

Creative Director

Producer

Photographer

HIGH LEVEL TIMELINE

8 months to event date

KEY GOAL

To develop & launch a brand new Mount Hermon retreat targeting a new demographic

MY ROLE

As the Creative Director and Producer, I got to influence the project from ideation to launch.

Determining the available budget and in-house creative team, I was able to develop a timeline and goal for all creative asset development. Working with the DP, we landed on a vision that met all criteria of the creative brief.

I collaborated with the DP, designers, local mountain bike talent for the promotional photo and video shoot. With successful prep, we launched our deliverable marketing assets on time and within budget.