EVENT CAMPAIGN
A Creative Production From Ideation to Launch
THE OPPORTUNITY
A Mount Hermon sponsored co-ed retreat bringing mountain bike enthusiasts together for a weekend focused on wellness, connection, and mindfulness in the Santa Cruz mountains.
MY ROLE
Creative Director
Producer
Photographer
HIGH LEVEL TIMELINE
8 months to event date
KEY GOAL
To develop & launch a brand new Mount Hermon retreat targeting a new demographic
MY ROLE
As the Creative Director and Producer, I got to influence the project from ideation to launch.
Determining the available budget and in-house creative team, I was able to develop a timeline and goal for all creative asset development. Working with the DP, we landed on a vision that met all criteria of the creative brief.
I collaborated with the DP, designers, local mountain bike talent for the promotional photo and video shoot. With successful prep, we launched our deliverable marketing assets on time and within budget.
PROMO VIDEO
Shot by the talented Russell Zen. The film and photos featured local Santa Cruz mountain bikers and focused on the diversity of riders.
PHOTOGRAPHY
Creative Production and photography by Misha Velasquez