Mountain Bike Event Launch
A Product Creation From Ideation to Launch
A Mount Hermon sponsored co-ed retreat bringing mountain bike enthusiasts together for a weekend focused on wellness, connection, and mindfulness in the Santa Cruz mountains.
HIGH LEVEL TIMELINE
8 months to event date
To develop & launch a brand new Mount Hermon retreat targeting a new demographic
As the Creative Producer, I got to influence the project from ideation to launch.
Determining the available budget and in-house team, I was able to develop a timeline and goal for all creative asset development. Working with the director, we landed on a vision that met all criteria of the creative brief.
I collaborated with videographers, designers, local mountain bike talent, and for the promotional photo and video shoot. With successful prep, we launched our deliverable marketing assets on time and within budget.
Shot by the talented Russell Zen. The film and photos featured local Santa Cruz mountain bikers and focused on the diversity of riders.
Creative Production and photography by Misha Velasquez